About
Aloke Sharma is a highly accomplished Senior SEO and Digital Marketing Leader with over a decade of experience driving significant organic growth and revenue for leading companies like ACKO Insurance and BrightChamps. Specializing in comprehensive SEO strategies, performance marketing, and team leadership, he has consistently delivered measurable results, including scaling organic traffic to 2.5M+ monthly sessions, generating ₹25 crore in annual organic revenue, and optimizing CPL by 10%. A proven innovator and team builder, Aloke is adept at leveraging data-driven insights to achieve ambitious business objectives and foster entrepreneurial ecosystems.
Work
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Summary
Spearheading SEO initiatives for ACKO's primary Auto Insurance product, significantly driving organic revenue and market share.
Highlights
Grew car & bike insurance quotes by 79% YoY in FY 2024-2025 through data-driven SEO experiments, enhancing traffic and CTRs.
Scaled Auto insurance organic revenue by 71% YoY in FY 23-24 and 28% in FY 24-25, optimizing channel performance.
Launched and scaled multiple value-added services (VAS) with the product team, generating 1M+ monthly sessions, 2.7M+ leads/year, and 500K app installs.
Directly manage SEO efforts for ACKO's main product, Auto Insurance, contributing approximately ₹25 crore in annual organic revenue.
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Summary
Led SEO and content strategy, driving substantial organic session growth and improving search engine rankings for critical keywords.
Highlights
Directed an SEO & content team, overseeing strategies that generated 2.5M+ monthly organic sessions.
Improved highly competitive core insurance keywords from Google Page 2 to Top 3, boosting YoY traffic by 40%.
Developed and deployed thousands of localized and brand-specific insurance pages using templated content to capture high-intent traffic.
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Summary
Managed central growth initiatives across digital and offline channels, achieving rapid organic traffic expansion and marketing efficiency.
Highlights
Managed a central growth budget of $1M/month across digital and offline marketing channels.
Scaled organic traffic from 0 to over 700K+ per month within a single year through strategic initiatives.
Oversaw a Performance Marketing budget of ~₹30 Mn per month, achieving a 10% optimization in Cost Per Lead (CPL).
Acquired 50K+ app installs via Universal App Campaigns (UAC) in India & MEA, maintaining a low CPI of ₹5.9/install in India.
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Summary
Single-handedly built the blogging platform and spearheaded the comprehensive SEO strategy to significantly grow organic traffic.
Highlights
Engineered and launched the blogging platform from scratch utilizing WordPress CMS and DIVI theme with custom functionalities.
Led the entire SEO initiative autonomously, implementing large-scale technical SEO and content strategies to drive organic growth.
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Summary
Established and led a multidisciplinary digital marketing team, successfully building brand presence and generating substantial revenue through online and offline campaigns.
Highlights
Built and managed a 10+ member team spanning marketing, design, and tech, fostering cross-functional collaboration.
Drove brand growth from inception to market recognition through impactful online campaigns, digital marketing, and strategic brand partnerships.
Contributed ₹20 Cr in revenue every three years through lead generation efforts via digital strategy.
Delivered 500 Sales Qualified Leads (SQLs) in 2020, exceeding targets by 25%.
Organized community events with major tech partners (Adobe, Google, NASSCOM) to promote entrepreneurship in Northeast India.
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Summary
Developed and implemented responsive user interface components for various web applications.
Highlights
Developed responsive UI components using HTML, CSS, JavaScript, Bootstrap, and jQuery, ensuring cross-browser compatibility and optimal user experience.
Awards
R&R Award Winner
Awarded By
ACKO Insurance
Recognized twice for outstanding contributions and performance within the organization.
ACKCEL Awardee
Awarded By
ACKO Insurance
Awarded twice for exceptional initiative and innovation in projects and processes.
Top 5% Employee Ranking
Awarded By
ACKO Insurance
Ranked among the top 5% of employees at ACKO for FY 2023-2024 with a 5-star annual rating.
Skills
Digital Marketing & SEO
SEO Strategy, Technical SEO, On-page SEO, Off-page SEO, Content Strategy, Keyword Research, Link Building, Local SEO, International SEO, Google Search Console, Google Analytics, A/B Testing, Conversion Rate Optimization (CRO).
Performance Marketing & Growth
Performance Marketing, Lead Generation, User Acquisition, Campaign Management, Budget Management, CPL Optimization, Universal App Campaigns (UAC), Growth Hacking.
Product & Web Development
Product Management, WordPress CMS, HTML, CSS, JavaScript, jQuery, Bootstrap, UI Development, Chrome Extension Development, Predictive Modeling, Data Modeling.
Leadership & Management
Team Leadership, Cross-functional Team Management, Strategic Planning, Project Management, Stakeholder Management, Mentoring.
Analytics & Tools
Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, Google Data Studio, Microsoft Excel.